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MARKET CENTER TRAINING:
OUR COURSES AND DESCRIPTIONS
CAMP 4:4:3
CAMP 4:4:3 (4 Listings & 4 Sales in 3 Months) reveals the basic sales and customer service skills and activities, models and systems to take you from surviving to thriving in 90 days. You'll learn to get leads, service your customers and close the deal.
Who will benefit from attending this course?
New and inexperienced agents. It will also benefit more experienced agents wanting to kick-start their careers. An agent who has already graduated from the course is welcome to drop in for refresher modules.
What's in it for you?
- Uncover and implement the foundational Keller Williams Realty models for success.
- Begin your career with KW systems, tools and scripts.
- Customize your lead generation, consultation and servicing materials to match your style, personality and strengths.
Course Outline
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Volume 1: The Challenge and the Mindset - Lead Generation Fundamentals
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The Career Launch: CAMP 4:4:3 Path to Success
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Basics of Lead Generation
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Four Laws of Lead Generation
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Lead Generation: Mets
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Volume 2: Buyers - Sellers
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Buyer Consultation: Initial Steps
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Buyer Consultation
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Buyer Consultation: Final Steps
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Finding a Home
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Listing Consultation: Initial Steps
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Listing Consultation: The Presentation
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Listing Consultation: Listing Objections
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Selling a Home
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| Volume 3: Lead Generation Beyond the Basics - Contract to Close |
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Lead Generation with Haven't Mets: Open Houses
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Lead Generation with Haven't Mets: For Sale by Owners
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Lead Generation with Haven't Mets: Expired Listings
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Lead Generation with Haven't Mets: Prospecting to a Farm
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Making, Receiving and
Negotiating Offers
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Closing Buyers and Sellers
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Success Series
Course Overview
Think like a high-achiever and get on the fast track! This motivating course will help you maximize your productivity by focusing on the lead generation and leadership activities that will open the floodgates to more business.
Who will benefit from attending this course?
Any agent who wants to grow their business. This is the perfect course to follow CAMP 4:4:3.
What's in it for you?
- Identify the techniques to establish yourself as the #1 REALTOR® for your sphere of influence.
- Plan long-term and short-term business activities and be held accountable to those goals.
- Focus your efforts on revenue building activities.
Course Outline
| Positioning |
| Your Sphere |
| Planning and Accountability |
| Thinking and Responsibility |
| Being Presidential |
| Revenue |
| Results |
| Increasing Productivity |
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Time Management with the 4-1-1
Course Overview
Manage your time and maximize your productivity by focusing your energy on the activities that really matter to your business. Time blocking, productivity tactics and the 4-1-1 Action Goal System will help you operate with a targeted purpose. You’ll learn to work smarter, not harder, towards annual, monthly and weekly goals.
To create that work/life balance we all strive to achieve, look to Time Management with the 4-1-1 for the answers. Top producers don’t spend more time working, they just accomplish more in the time they work.
Who will benefit from attending this course?
Anyone wishing to learn time management and time blocking, productivity tactics, and how to create and implement the 4-1-1.
What's in it for you?
- Learn to focus on the 20% and operate with more purpose.
- Effectively set goals and establish accountability.
- Create a 4-1-1 Action Goal Sheet to help define goals and manage activities.
- Implement the 4-1-1 with the aid of productivity tactics such as time blocking.
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Course Outline
| Gaining Perspective and Taking Control |
| Setting Goals with Accountability |
| Creating the 4-1-1 |
| Implementing the 4-1-1 |
| Putting It All Together |
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Lead Generation 36:12:3
Course Overview
Success begins a precise focus on what matters most for your business—lead generation. Lead Generation 36:12:3 is about adopting the right mindset and committing to a powerful new daily habit of lead generation. It’s also about arming you with practical guidance and a set of skills to raise your productivity and help you generate a consistent and continuous pipeline of leads.
The goal of this course is to help you to
- Close at least 36 transactions
- In 12 months
- By spending 3 hours every workday on lead generation
Who will benefit from attending this course?
Any agents who are serious about succeeding in real estate.
What's in it for you?
- Discover the Power of One. Establish the mindset of a focused lead generator committed to 3 hours of lead generation a day.
- Identify your personal validity and develop a powerful Unique Selling Proposition.
- Learn essential strategies to help you seek business through prospecting and attract business through marketing.
- Learn how to build a powerful contact management database that will go to work for you.
- Develop practical strategies to succeed with Mets, farm target groups and areas, work open houses, generate business from FSBOs and expired listings, and capitalize on agent-to-agent referral business.
- Develop skills and scripts to convert buyer and seller leads into appointments, on their way to closed business.
- Follow the business models of The Millionaire Real Estate Agent to set your goals as a solo agent focused on closing 36 transactions in 12 months.
Course Outline
| Introduction: The Power of One |
| Power Session 1: Building Validity & Positioning |
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Power Session 2: Prospecting
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Power Session 3: Marketing
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Power Session 4: Leveraging a Powerful Contact Database
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Power Session 5:
Working with Mets
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Power Session 6: Farming
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Power Session 7: Open Houses
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Power Session 8:
FSBOs & Expired Listings
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Power Session 9:
Agent-to-Agent Referrals
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Power Session 10:
Lead Conversion
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Power Session 11:
Living Your Goals
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